film, video, and photography projects by Liz Groeschen
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International Women's Week

B&H Photo

10 Events Celebrating Women in Photography

In a predominantly male industry, we wanted to highlight the work of female photographers through B&H Photo’s International Women’s Week which included a content and social media campaign surrounding a series of ten events culminating on International Women’s Day. From a conversation with the founders of the Ghetto Film School and the Bushwick Film Festival, a CREATE Workshop with Stacie Yu, to a behind the scenes peek at The New York Times’ #Thisis18… and more, this first of its kind female focused week was revolutionary for the photography retail company and the photography industry.

Project Role: Content + Event Strategist, Event Director

Credits:
Director of Marketing: Manny Steigman
Marketing Manager: Rebecca Perlman
Event Direction: Liz Groeschen
Event Producer: Sarah Hiance
Event Producer: Vered Ron
B&H Event Space Management: Stephanie Gross
B&H Event Space Producer: Kendra Lee Wiebke
Social Media: Maria Perez